In another “Ask Me Anything” episode of The Clarity Advisors Show, host Ken Trupke answers a listener’s question about Core Values. He shares what they are and offering tips to define and then use them with your team.
Send Ken an email if you have a question you’d like answered or a topic you’d like to see covered in an upcoming show.
Timeline
(00:20): Introduction.
(01:09): Defining the core purpose vs. the core values.
(04:00): Getting started.
(04:03): The “blank sheet” approach.
(05:32): The “head start” approach.
(07:28): Five tips for defining your core values
(07:38): No. 1 – Be short and clear.
(08:55): No. 2 – Be memorable.
(10:25): No. 3 – Be real.
(14:58): No. 4 – Be unique.
(17:30): No. 5 – Be actionable.
(19:05): Review.
Episode Quotes
“Our core purpose – or our mission as some people call it – defines the WHAT and the WHO. That’s what you do and who you serve.”
“It’s the Core Values that define HOW you work. The characteristics that when combined, uniquely define your team at its best.”
“Your Core Values are for your team. They’re not for your customers.”
“’People like us do things like this’. That’s a way of describing culture.”
“While you can share values with another company, the combination of values shouldn’t describe a lot of other companies and hopefully not any other company.”
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