Growing sales is key to any successful business. But first you have to get in front of your ideal prospect.
This week, Stu Heinecke, bestselling author of How to Get a Meeting with Anyone, joins host Ken Trupke on The Clarity Advisors Show.
Stu and Ken talk about contact marketing, Stu’s new book, and Stu’s career as a Wall Street Journal cartoonist.
Timestamps
(00:20): Introduction.
(01:15): The problems Stu Heinecke solves.
(02:53): Stu’s typical client.
(07:10): Using cartoons to reach clients.
(12:56): How to get a meeting.
(17:25): Getting in front of a Dream 100 client.
(20:04): Growing your business like a weed.
(22:18): Framework and principles.
(29:41): Recap.
(32:30): Stu’s recommended reading and listening.
(36:20): How to contact Stu Heinecke.
(37:57): Wrapup.
Episode Quotes
“We need unmatched competitive advantages. That’s what I am always striving to give to my clients.”
“It’s quite a challenge because if you keep sending something and it’s the same thing, people get tired of it quickly and they bore easily.”
“I don’t think businesses can survive – or certainly they’re not going to thrive – without unfair advantages. And I don’t mean something that’s illegal or actually unfair. I just want our competitors describing them that way.”
Recommended reading and listening
- “How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke.
- “Get the Meeting!: An Illustrative Contact Marketing Playbook” by Stu Heinecke.
- “How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth” by Stu Heinecke.
- “Drawing Attention: How to unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more” by Stu Heinecke.
- “Big Fat Beautiful Head: A book of cartoons by Stu Heinecke”
- “Mastering Megatrends: Understanding and Leveraging the Evolving New World” by John Naisbitt and Doris Naisbitt.
- “Nineteen Eighty-Four” by George Orwell.
- Clarity Advisors Reading List
Follow/Connect with Stu Heinecke
Follow/Connect with Ken Trupke
