Podcasting has grown significantly over the last decade, from a few hundred thousand to now over 2 million registered podcasts. And while nearly everyone has heard of podcasting, few people have their own podcast and even fewer people use it to grow their business. Today’s guest, Joe Lemon, is the founder of Shaping Culture, a media agency focused on generating revenue.
On this episode of The Clarity Advisors Show, Joe talks with host Ken Trupke about how he helps micro business leaders have more conversations, build referral partners, and generate high-quality leads. He also shares how you can leverage other people’s podcasts to grow your business.
Timestamps
(01:10): Shaping Culture’s typical customers and services.
(01:58): What makes Shaping Culture unique?
(02:53): Going from medical sales to media.
(03:39): Podcasting as a marketing medium.
(06:06): How to leverage a business.
(08:28): Getting on other people’s podcasts.
(09:34): Other pieces of the puzzle.
(10:48): Creating your own platform.
(12:39): Definition of a micro business.
(13:32): Dos and don’ts for being a podcast guest.
(15:45): Fitting it all together.
(17:08): Developing a consistent strategy.
(18:38): Long form vs. short form.
(20:40): Recommended reading and listening.
(21:40): A special offer from Joe Lemon.
Episode quotes
“A lot of times the marketing tools out there are mass marketing tools, but for me to have a great year is 20 clients. We don’t need a ton of people. We just need the right people.”
“Podcasts allow you to sit down with someone, be human, and just have a regular conversation with them.”
“If I had to start from ground zero, I would start on other people’s shows first. With other people’s shows, there’s already an audience baked in there ready to go.”
“I think the beauty of podcasting is that they can listen to it on their time.”
“(Most customers) do all their homework online first. They want to see what you have going on online. They want to read the blog post, they want to listen to the podcast.”
Recommended reading and listening
- Shaping Culture podcast
- The Sales Accelerator: How to expand your sales capability to compete successfully in any market by Yamini Virani
- Play Bigger How Pirates, Dreamers, and Innovators Create and Dominate Markets (audiobook) by Dave Peterson, Christopher Lochhead, Kevin Maney
Contact Joe Lemon
